TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131424106
PY  - 2005///
CY  - Upper Saddle River, NJ.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -