TY  - BOOK
AU  - Gerson, Richard F.
TI  - Measuring customer satisfaction / Richard F. Gerson
SN  - 1560521783
PY  - 1993///
CY  - Menlo Park, CA
PB  -  Crisp Publications
KW  - Consumer satisfaction
KW  - Customer services
KW  - Evaluation
ER  -