Principles of marketing :   an Asian perspective / 
Philip Kotler ... [et al.] 
 - Singapore:   Pearson/Prentice Hall,   2005 
 - 1 v. (various pagings):   ill. (some col.); 28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131234390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia