Kotler, Philip <br/><br/>
Prinsip pemasaran / 
Philip Kotler, Gary Armstrong; penterjemah Norjaya Mohd Yasin, Ahmad Azmi Mohd Ariffin; penyunting Ghazali Jaffar 
 - Petaling Jaya :  Prentice Hall,  2000 
 - xiv, 654 p. :  ill. ;  30 cm. 
<br/><br/><label>ISBN: </label>983923630x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing