TY  - BOOK
AU  - Argenti, Paul A.
AU  - Forman,Janis
TI  - The power of corporate communication: crafting the voice and image of your business 
SN  - 0071379495
PY  - 2002///
CY  - New York
PB  -  McGraw-Hill
KW  - Communication in management
KW  - Corporations
KW  - Public relations
KW  - Communication in organizations
N1  - Includes index
ER  -