O'Keefe, Steve <br/><br/>
Publicity on the internet :  creating successful publicity campaigns on the internet and the commercial online services / 
Steve O'Keefe 
 - New York, NY :  John Wiley & Sons,  1997 
 - xiii, 401 p. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0471161756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet in publicity<br/>Internet advertising