TY  - BOOK
AU  - O'Keefe,Steve
TI  - Publicity on the internet: creating successful publicity campaigns on the internet and the commercial online services 
SN  - 0471161756
PY  - 1997///
CY  - New York, NY
PB  - John Wiley & Sons
KW  - Internet in publicity
KW  - Internet advertising
N1  - Includes bibliographical references
ER  -