Wilcox, Dennis L <br/><br/>
Public relations :   strategies and tactics / 
Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee 
 - 5th ed 
 - New York:   Longman,   1998 
 - xxiv, 584 p.:   ill. (some col.); 24 cm. 
<br/><br/>Includes bibliographical references (p. 555-565) and index. 
<br/><br/><label>ISBN: </label>0321015479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States