TY  - BOOK
AU  - Wilcox, Dennis L
AU  - Ault,Phillip H
AU  - Agee,Warren Kendall
TI  - Public relations: strategies and tactics 
SN  - 0321015479
PY  - 1998///
CY  - New York
PB  -  Longman
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references (p. 555-565) and index
ER  -