Wilcox, Dennis L <br/><br/>
Public relations writing and media techniques / 
Dennis L. Wilcox, Lawrence W. Nolte, Patrick Jackson 
 - 3rd ed. 
 - New York :  Longman,  1997 
 - xviii, 494 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0673980839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States<br/>Public relations--Authorship--United States