Anderson, Rolph E. <br/><br/>
Personal selling :  building customer relationships and partnerships / 
Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  2007 
 - 497, 27 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>0618731016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Sales personnel<br/>Customer relations