TY  - BOOK
AU  - Anderson,Rolph E.
AU  - Dubinsky,Alan J.
AU  - Mehta,Rajiv
TI  - Personal selling: building customer relationships and partnerships 
SN  - 0618731016
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin
KW  - Selling
KW  - Sales personnel
KW  - Customer relations
ER  -