TY  - BOOK
AU  - Rainey, David L.
TI  - Product innovation: leading change through integrated product development 
SN  - 0521842751
PY  - 2005///
CY  - New York
PB  -  Cambridge University Press
KW  - New products
KW  - Product management
N1  - Includes bibliographical references (p. 602-604) and index
ER  -