Sherman, Sallie <br/><br/>
The seven keys to managing strategic accounts / Sallie Sherman, Joseph Sperry, Sam Reese 

 - New York:   McGraw-Hill,   2003 
 - xx, 204 p.:   ill.;   24 cm 
<br/><br/>Includes bibliographic references (p. 189) and index 
<br/><br/><label>ISBN: </label>0071417524 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts<br/>Marketing--Key accounts<br/>Strategic planning