TY  - BOOK
AU  - Sherman, Sallie
AU  - Sperry,Joseph
AU  - Reese,Sam
TI  - The seven keys to managing strategic accounts / Sallie Sherman, Joseph Sperry, Sam Reese
SN  - 0071417524
PY  - 2003///
CY  - New York
PB  -  McGraw-Hill
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographic references (p. 189) and index
ER  -