TY  - BOOK
AU  - Denning, Stephen
TI  - The springboard: how storytelling ignites action in knowledge-era organizations 
SN  - 0750673559
PY  - 2001///
CY  - Boston, MA
PB  -  Butterworth Heinemann
KW  - Knowledge management
KW  - Communication in organizations
KW  - Storytelling
N1  - Includes bibliographical references (p. 217-220)
ER  -