David, Fred R. Strategic management : concepts & cases / Strategic management : concepts and cases Fred R. David - 8th ed. - Upper Saddle River, NJ : Prentice Hall, 2001 - xxxi, 432 p. : ill. ; 26 cm. Bahan Hadiah (Daing Mohd Nasir Ibrahim) ISBN: 0130269956 9780130269959 Subjects--Topical Terms: Strategic planning--Case studiesStrategic planning