TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts & cases 
SN  - 0130269956
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - Bahan Hadiah (Daing Mohd Nasir Ibrahim)
ER  -