Newsom, Doug <br/><br/>
This is PR :  the Realities of public relations / 
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg 
 - 8th ed. 
 - Belmont, CA :  Wadsworth Publishing,  2004 
 - xii, 418 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 363-382), glossary and index 
<br/><br/><label>ISBN: </label>0534562639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations