TY  - BOOK
AU  - Newsom,Doug
AU  - Turk,Judy VanSlyke
AU  - Kruckeberg,Dean
TI  - This is PR: the Realities of public relations 
SN  - 0534562639
PY  - 2004///
CY  - Belmont, CA
PB  - Wadsworth Publishing
KW  - Public relations
N1  - Includes bibliographical references (p. 363-382), glossary and index
ER  -