White, Margaret A. <br/><br/>
The management of technology and innovation  :  a strategic approach / 
Margaret A. White, Garry D. Bruton 
 - Student ed. 
 - Mason, OH :  Thomson/South-Western,  c2007 
 - xxiii, 404 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324144970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management<br/>New products--Management<br/>High technology industries--Management