Woodside, Arch G. <br/><br/>
Market-driven thinking :  achieving contextual intelligence / 
Arch G. Woodside 
 - Amsterdam :  Elsevier Butterworth Heinemann,  2005 
 - 303 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0750679018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Psychological aspects<br/>Consumer behavior--Psychological aspects