TY  - BOOK
AU  - Woodside,Arch G.
TI  - Market-driven thinking: achieving contextual intelligence 
SN  - 0750679018
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier Butterworth Heinemann
KW  - Marketing
KW  - Decision making
KW  - Psychological aspects
KW  - Consumer behavior
ER  -