Thomke, Stefan H. <br/><br/>
Managing product and service development :  text and cases / 
Stefan Thomke 
 - Boston :  McGraw-Hill,  c2007 
 - vii, 592 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0073023019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management--Case studies<br/>Product management--Case studies