TY  - BOOK
AU  - Thomke,Stefan H.
TI  - Managing product and service development: text and cases 
SN  - 0073023019
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - New products
KW  - Management
KW  - Case studies
KW  - Product management
N1  - Includes index
ER  -