Consumer-centric category management:  how to increase profits by managing categories based on consumer needs / 
ACNielson, with John Karolefski and Al Heller 
 - New Jersey:  John Wiley & Sons  2006 
 - xi, 356 p.:  ill.  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471703591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management<br/>Consumers' preferences