TY  - BOOK
AU  - Karolefski, John
AU  - Heller, Al
ED  - ACNielsen Company
TI  - Consumer-centric category management: how to increase profits by managing categories based on consumer needs 
SN  - 0471703591
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Retail trade
KW  - Management
KW  - Consumers' preferences
N1  - Includes index
ER  -