Goldenberg, Jacob <br/><br/>
Creativiti in product innovation / 
Jacob Goldenberg and David Mazursky 
 - Cambridge :  Cambridge Unic. Press,  2002 
 - 224 p. :  ill. ;  25 cm 
<br/><br/><label>ISBN: </label>0521002494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing--Management