Eastman, Susan Tyler <br/><br/>
Media programming :  strategies and practices / 
Susan Tyler Eastman, Douglas A. Ferguson 
 - 7th ed. 
 - Belmont, CA :  Thomson/Wadsworth,  2006 
 - 465 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0534636896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning<br/>Radio progams--Planning<br/>Cable television--Planning