TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
TI  - Media programming: strategies and practices 
SN  - 0534636896
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Television programs
KW  - Planning
KW  - Radio progams
KW  - Cable television
ER  -