Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 11th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2006 
 - 611, 33, 28, 3, 10, 20 p. :  col. ill. ;  28 cm 
<br/><br/><label>ISBN: </label>0131968793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing