TY  - BOOK
AU  - Parkinson,Michael G.
AU  - Ekachai,Daradirek
TI  - International and intercultural public relations: a campaign case approach 
SN  - 0205375200
PY  - 2006///
CY  - Boston
PB  - Pearson Education
KW  - Public relations
KW  - Intercultural communication
ER  -