TY  - BOOK
AU  - Goetsch,David L.
TI  - Effective strategic planning for competitive advantage: ten steps for technical professions 
SN  - 013048525x
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Strategic planning
KW  - Competition
ER  -