Lee, Monle <br/><br/>
Principles of advertising :  a global perspective / 
Monle Lee, Carla Johnson 
 - 2nd ed. 
 - New York :  Haworth Press,  2005 
 - 427 p. :  ill. ;  22 cm 
<br/><br/><label>ISBN: </label>0789023008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising