Meyerson, Mitch <br/><br/>
Mastering online marketing / 
Mitch Meyerson ; with Mary Eule Scarborough 
 - [Irvine, CA] :  Entrepreneur Press,  c2008 
 - xvii, 260 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/>The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team. 
<br/><br/><label>ISBN: </label>9781599181516 (alk. paper) 1599181517 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Internet advertising<br/>Electronic commerce--Marketing