Meyerson, Mitch creator Scarborough, Mary Eule text index cau Irvine, CA] Entrepreneur Press c2008 2008 monographic eng

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xvii, 260 p. : ill. ; 23 cm. The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team. specialized Mitch Meyerson ; with Mary Eule Scarborough Includes index Internet marketing Internet advertising Electronic commerce Marketing 9781599181516 (alk. paper) 1599181517 (alk. paper) UMP 090916 20251117144157.0 vtls000044429