Marcus, Alfred A. <br/><br/>
Big winners and big losers :  the 4 secrets of long-term business success and failure / 
Alfred A. Marcus 
 - Upper Saddle River, NJ :  Wharton School Pub.,  2006 
 - 396 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0131451324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business--Case studies<br/>Industrial management--Case studies<br/>Corporations--Case studies--Case studies<br/>Business failures<br/>Strategic planning