TY  - BOOK
AU  - Marcus,Alfred A.
TI  - Big winners and big losers: the 4 secrets of long-term business success and failure 
SN  - 0131451324
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Wharton School Pub.
KW  - Success in business
KW  - Case studies
KW  - Industrial management
KW  - Corporations
KW  - Business failures
KW  - Strategic planning
UR  - http://www.loc.gov/catdir/toc/ecip0514/2005016645.html
ER  -