Miller-Davidson, Molly. <br/><br/>
Launch it! :  how to turn good ideas into great products that sell / 
Molly Miller-Davidson, JoAnn Stone-Greier, and Michael B. Levinson. 
 - New York :  Collins,  2005. 
 - xvi,  272 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0060819243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>New products--Marketing