TY  - BOOK
AU  - Miller-Davidson,Molly
AU  - Stone-Greier,JoAnn
AU  - Levinson,Michael B.
TI  - Launch it!: how to turn good ideas into great products that sell 
SN  - 0060819243
PY  - 2005///
CY  - New York
PB  - Collins
KW  - New products
KW  - Management
KW  - Marketing
ER  -