TY  - BOOK
AU  - Jamieson,Kathleen Hall
AU  - Campbell,Karlyn Kohrs
TI  - The interplay of influence: news, advertising, politics, and the Internet 
SN  - 0534559387
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson Wadsworth
KW  - Mass media
KW  - Influence
KW  - Audiences
KW  - Advertising
KW  - Internet
KW  - Social aspects
KW  - Political aspects
KW  - United States
N1  - 1. The; media : an introduction --; 2. What is news? --; 3; News as persuasion--; 4; Influencing the news media --; 5; How corporate power influences what we see --; 6; What is advertising? --; 7; Persuasion through advertising --; 8; Influencing advertisers --; 9; How to influence the media --; 10; Political versus product campaigns --; 11; How has the internet changed politics? -; 12; News and advertising in the political campaign
ER  -