McQuarrie, Edward F. <br/><br/>
The market research toolbox :  a concise guide for beginners / 
Edward F. McQuarrie 
 - 2nd ed. 
 - London :  Sage Pub.,  2006 
 - 205 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>1412913187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology