Penn, Bill <br/><br/>
Be your own PR expert / 
Bill Penn 
 - 2nd ed. 
 - London :  Thomson,  2004 
 - 186 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>1844800733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations