Keh, Hean Tat. <br/><br/>
Strategic Asian marketing :  an essential guide for managers / 
Hean Tat Keh, Jeongwen Chiang 
 - Singapore :  Prentice Hall,  c2004 
 - xvii, 269 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>981244565X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Asia