Lomax, Wendy <br/><br/>
Analysis and evaluation 2005-2006 / 
Wendy Lomax and Adam Raman 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2005 
 - 220 p. :  ill. ;  30 cm. 
<br/><br/> Cover : The CIM coursebook 
<br/><br/><label>ISBN: </label>075066651X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Evaluation