TY  - BOOK
AU  - Lomax,Wendy
AU  - Raman,Adam
ED  - The Chartered Institute of Marketing
TI  - Analysis and evaluation 2005-2006
SN  - 075066651X
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Evaluation
N1  - Cover : The CIM coursebook
ER  -