Managing marketing performance 2005-2006/ 
Helen Meek ... [et al.] 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2005 
 - 381 p. :  ill. ;  30 cm. 
<br/><br/> Cover : The CIM coursebook 
<br/><br/><label>ISBN: </label>0750666536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management