00553nam a2200181 a 4500001001400000003000700014005001700021008004100038020001500079040000800094245007100102260005500173300002900228500003100257650002600288700001600314710004100330vtls000018884KUKTEM20251117144252.0070321                       000 0 eng d  a0750666536  aUMP00aManaging marketing performance 2005-2006/cHelen Meek ... [et al.]  aAmsterdam :bElsevier Butterworth-Heinemann,c2005  a381 p. :bill. ;c30 cm.  aCover : The CIM coursebook 0aMarketingxManagement1 aMeek, Helen2 aThe Chartered Institute of Marketing