TY  - BOOK
AU  - Meek,Helen
ED  - The Chartered Institute of Marketing
TI  - Managing marketing performance 2005-2006
SN  - 0750666536
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Cover : The CIM coursebook
ER  -