Vogel, Craig M. <br/><br/>
The design of things to come :  how ordinary people create extraordinary products / 
Craig M. Vogel, Jonathan Cagan, Peter Boatwright 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2005 
 - xxx, 237 p. :  ill., ports. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131860828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product management